By 2015, it is estimated that 15 billion devices will be connected to the internet; that’s two devices for every person on the planet. We are living in an increasingly connected world with an ever-increasing amount of content at our fingertips. Digital communication is becoming an increasingly important channel for targeted communication to our clients’ audiences. At Packer Forbes, every programme we run tries to ensure that we incorporate a digital outlet for our communications activities. As a result, we have a wide range of case studies that can demonstrate the positive impact targeted digital outreach can deliver.