We see access issues as a key characteristic of the current market environment, which need to be addressed with an integrated communications approach. We aim to work with our clients in a variety of ways: to help generate an insightful understanding of the access issues facing them and to help develop strategy and tactical solutions.
Packer Forbes is close to the agenda that is driving change for the healthcare industry, where clearly the emphasis is now on both clinical and economic value to healthcare providers. We understand that, more than ever before, it is vital the Industry ensures its customers fully appreciate the value of medicines and services to allow commissioners and purchasers to make decisions based on this information. We are experts in ‘value proposition’ development and creating integrated and targeted communications programmes that effectively disseminate these value messages.
Our access capability is at the heart of our communications offering rather than sitting as a separate directorate or team, which means that you work with one cohesive team, rather than contracting with separate organisations or agencies.
Watch the video below to hear from Packer Forbes consultant and NHS Alliance Policy Director, Mike Sobanja, discussing how we can support your market access needs.
Access InsightsTM is a unique Packer Forbes offering, which provides our clients with rapid access to a bespoke range of NHS expert advisors in order to gather critical insight to aid development of practical, value-based solutions that facilitate appropriate access to medicines.